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A computerized assistant as automatic as possible yet agile enough to change priorities, focus or goal attainment tactics as fast as you do, should also keep track of your management of external events and assist your decisions.
We believe in unsolicited computerized assistance similar to the valued support of a ‘human assistant’, who unprompted, anticipates the needs of the person in charge.


Goal-Centric Organization Profiling

Process/Goal Relevance and Domain Knowledge

User-centred Design

Quality & Consistency

Continuous Improvement as an Integral part of Software Design


Goal Centric Organization Profiling

A system should know where you work, who you are, your role and goals in your organization and what you do in your role and in the changing circumstances that might arise as you go about your work.

Software intended to support an organization, recognizes the role of the intended users and their goals and provides automatic interfacing between them, i.e. routing, indexing, storing and delivering actionable information cross functionally and vertically.

Experience gained on the job should get captured, be shared among the actors contributing towards the same goal, get meaningfully indexed within the reference of each person’s role in the organization and saved for future reference all in one go and as a by-product of doing one’s job.
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Process/Goal Relevance and Domain Knowledge


A system needs not only to understand you in your organization but also the industry you work in. Consequently to properly profile an organization, a system must have knowledge of the domain in which the organization exists.

Setting process and goal relevance that gives an organization the ability to monitor goal proximity requires synergy with experts in what the organization and the industry does.

Knowledge of a domain forms the basis of what a system uses to identify, locate and drive the knowledge that improves the results of process execution within an organization.
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User-centred Design

Ideally software should think the way you think so as to help you navigate your tasks and your goals so well that it acts as your agent, connecting you with all the electronic facilities relevant to accomplishing your goals.

Timely information and knowledge is crucial to any organization; people, anticipating their need to access useful information, try to memorise where the wide-ranging information relevant to their activities is. We expect software to organize this for them.
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Quality & Consistency

If the relationship among goals, people’s roles and tasks within the wider scope of the processes of an organization are implicitly known by a software system, this system becomes the coordinator who guides the members of a group to benefit from past experience, consistently act in a timely way and respond effectively to events whether they share a job or are collaboratively involved in attaining a process goal.
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Continuous Improvement as an Integral part of Software Design

The flexibility of a software system to adapt to process variation and organizational re-structuring is a design challenge which application-based software, fixed in nature, has great difficulty with. A well-designed system must articulate the way the real world articulates so that relevance between users and information sharing corresponds to an organization’s efforts for continuously improving operations.
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